Pre-launch
Get notified when we launch
The podcast is in production. Leave your email and we’ll notify you when the first episode drops — no other emails, no noise.
Who listens
Executive technology leaders
CIOs, CTOs, CDOs, CISOs, and heads of architecture responsible for technology investment at mid-market and enterprise organisations.
Transformation and delivery leads
Programme directors, enterprise architects, and transformation leads managing portfolios with real commercial accountability.
Advisors and consultants
Independent advisors, fractional executives, and technology consultants working with organisations on AI adoption, governance, data, and architecture.
Episodes
Series and episodes
New episodes added as they are recorded and published. Search by topic or scroll by series.
Making Technology ROI Measurable
Why does technology spend fail to become measurable business value? Series 1 tackles the question every CIO faces but few can answer clearly.
Why Technology ROI Fails Before Delivery Starts
Business cases, unclear ownership, weak success metrics, and why value is lost before the first sprint.
From Technology Spend to Business Capability
How to translate projects into capabilities, outcomes, and measurable operating improvements.
The ROI Illusion in Transformation Programmes
Why dashboards, activity, and delivery milestones can hide the absence of true value.
The Enterprise Architecture Role in ROI
How architecture decisions shape cost, resilience, scalability, speed, and long-term value.
Building the Evidence Base for Investment Decisions
How leaders use diagnostics, baselines, dependency mapping, and risk scoring before committing spend.
The Technology ROI Operating Rhythm
How to create a recurring cadence for measurement, review, decision-making, and course correction.
Governing AI, Data, and Risk
AI adoption, model governance, data fragmentation, security debt, and building the readiness roadmap.
Episodes for this series are in development. Check back soon.
Modernising the Enterprise Foundation
Legacy debt, cloud transformation, integration quality, observability, and modernisation prioritisation.
Episodes for this series are in development. Check back soon.
Operating Models for Measurable Value
Transformation operating models, skills gaps, portfolio governance, vendor accountability, and adoption.
Episodes for this series are in development. Check back soon.
Episode format
30–40 minutes, structured for senior audiences
Context
Frame the business problem
Guest
Establish credibility
Core discussion
Practical problems and lessons
Framework
Link to ASCEND resources
Actionable close
What to assess or do next
Sponsorship
Founding partner opportunities
The podcast is pre-launch. Sponsorship is sold as founding partner visibility across a niche B2B technology audience, not as a conventional download-based media buy. No audience outcomes are guaranteed before measurement data exists.
Single episode
£250
Low-risk test sponsorship. Good for early partners or single topic alignment.
- ✓ Named sponsor for one episode
- ✓ 15–30 second acknowledgement
- ✓ Show notes mention and link
Monthly sponsor
£750/month
2–4 episodes per month. Best default sponsor offer during launch phase.
- ✓ All benefits of single episode
- ✓ Repetition across a short campaign
- ✓ Newsletter mention add-on available
6-episode founding series
£2,500
Own a defined launch series theme. Creates repetition and clear audience association.
- ✓ Named series sponsor across 6 episodes
- ✓ Founding partner branding
- ✓ Newsletter mention across the series
- ✓ Vault resource co-placement opportunity
Category-exclusive founding
£5,000
Strategic partner with strong topic alignment. Clear category exclusivity, defined dates, and scope.
- ✓ Exclusive category ownership for full series
- ✓ All founding series benefits
- ✓ Guest referral priority
- ✓ Co-branded framework content
Guest opportunities
Practitioners, not presenters
Guests should bring practical experience, credible insight, and useful lessons from real organisations. The strongest conversations come from people who can discuss what actually works inside organisations — not what sounds good in a sales deck.
Suitable guests include: CIOs, CTOs, CDOs, CISOs, heads of architecture and transformation, enterprise architects, independent advisors, and senior practitioners in AI, data, cloud, security, and operating model design.
Apply as a guestThe newsletter
Tech ROI Weekly — 857 subscribers
The podcast extends the Tech ROI Weekly LinkedIn newsletter, which publishes weekly analysis on technology ROI, AI governance, architecture, and transformation. The newsletter audience is the same senior B2B technology audience the podcast targets.
Each podcast episode is cross-promoted to newsletter subscribers and connects to relevant resources in the ASCEND Vault — creating an integrated content and resource ecosystem rather than a standalone show.
Follow on LinkedInStart the conversation
Whether you are interested in founding sponsorship, guest participation, or just want to understand how the platform fits your organisation, the right first step is a short conversation via LinkedIn or the contact form.